Bayer Open Innovation Portal:
A home for external innovation
Being a leader in research & development in the Life Sciences, Bayer AG have made partnering & collaboration with external innovators an integral part of their global innovation strategy. They have been offering various online crowdsourcing and open innovation programs for scientists, startups and SMEs in different disciplines and divisions over the last years.
Our task was to build a single & easily accessible digital touchpoint that would showcase all external innovation opportunities Bayer has to offer globally in one place.
In an initial research phase with existing and potential collaborators we learned more about the targeted users and their specific information needs and underlying motivations.
The insights from the research helped us to turn our clients’ perspective from inside-out (representing the organization’s activities) to outside-in (offering a service tailored to the needs of external innovators).
OutcomeOn innovate.bayer.com, external innovators can quickly find out about collaboration opportunities with Bayer that precisely fit their profile and criteria, as well as contact the right people within Bayer, rather than having to sift through corporate organizational structures to find relevant information.
On the content side, innovators can learn more about which new ideas Bayer scientists are working on or have worked on in previous collaborations, while staying informed about News & Events for their area of interest.