strategic consulting & design thinking
UX Research & Design
frontend development

Bayer Open Innovation Portal:
A home for external innovation

Challenge

Being a leader in research & development in the Life Sciences, Bayer AG have made partnering & collaboration with external innovators an integral part of their global innovation strategy. They have been offering various online crowdsourcing and open innovation programs for scientists, startups and SMEs in different disciplines and divisions over the last years.

Our task was to build a single & easily accessible digital touchpoint that would showcase all external innovation opportunities Bayer has to offer globally in one place.

Fully responsive Bayer Open Innovation Portal

Approach

In an initial research phase with existing and potential collaborators we learned more about the targeted users and their specific information needs and underlying motivations.

The insights from the research helped us to turn our clients’ perspective from inside-out (representing the organization’s activities) to outside-in (offering a service tailored to the needs of external innovators).

This user-centric approach was also reflected in the guiding design principles that were defined for the Open Innovation Portal to keep everyone on track throughout the further development of the platform, and helped us as an indicator for measuring success in both qualitative usability testing as well as quantitative web analytics.

Outcome

On innovate.bayer.com, external innovators can quickly find out about collaboration opportunities with Bayer that precisely fit their profile and criteria, as well as contact the right people within Bayer, rather than having to sift through corporate organizational structures to find relevant information.
On the content side, innovators can learn more about which new ideas Bayer scientists are working on or have worked on in previous collaborations, while staying informed about News & Events for their area of interest.

Impact

All of Bayer’s open innovation programs have seen an increase of interest and submissions since the launch of the portal in spring 2016, while some promising R&D leads have been made directly through the portal. New programs & innovation challenges benefit from the raised attention they get from being featured on the Open Innovation Portal.

Learnings

“Bring it all together” is one of the six design principles, developed with a cross-divisional team from Bayer - apart from bundling all open innovation initiatives on one website, bringing together people from different areas, functions and divisions across the corporation was also one of the core factors of success for this innovation project.
Mapping Jobs to be done to Personas
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Lutz Haase
Lutz Haase

lutz.haase@ftwk.io | +49 30 667 637 50
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FTWK GmbH & Co. KG
Gürtelstraße 25
10247 Berlin
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FTWK GmbH & Co. KG
Gürtelstraße 25
10247 Berlin

Tel: +49 172 9344208
Fax: +49 30 667 637 53

Handelsregisternr.: HRA 50013 B
Amtsgericht: Berlin-Charlottenburg
Geschäftsführer: Herr Lutz Haase
USt-IdNr. DE296648743

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